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Sold in sleek, single-serving flexible packaging — squashy bottles — Paper Boat drinks are available in 10 varieties — from the aam paana and jal jeera (cumin water) of north India, to the.
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With the name decided, the team at Elephant started working on Paper Boat's packaging. Deshpande says three key words guided the design—simple (known ingredients), goodness (health benefits) and delight (joy of drinking). The main challenge, Deshpande says, was to communicate the brand philosophy by keeping design elements to a minimum.
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Launched in 2012, Paper Boat is a branch of Hector Beverages that has created a niche market for regional Indian beverages like aam panna, rasam, kokam, etc. The brand is the brainchild of Neeraj Kakkar who after having spent nearly a decade at Coca-Cola, was bitten by the entrepreneurial bug while completing his second MBA at Wharton.Along with his friends, he founded the company, Hector.
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Paperboat was initially conceived as a range of traditional, indigenous Indian drinks such as Jaljeera, Aam Panna and Aam Ras. Today, the brands portfolio also includes fruit juices, dairy-based drinks and snacks, driving a revenue of Rs. 189.56 crore in FY 2019.
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The essence of Paper Boat's brand communication, that of creating nostalgia around childhood memories with its local flavoured drinks, made it the talk of the town. Founded in 2013, Paper Boat is the brainchild of Neeraj Kakkar, James Nuttall, Suhas Misra and Neeraj Biyani. The beverage product offers 13 variants, inspired by immensely.
artnlight Paper Boat, drinks and memories
197K Followers, 51 Following, 1,787 Posts - See Instagram photos and videos from Paper Boat (@paperboatdrinks)
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Paper Boat: Creating Drinks & Memories. Whether it is retail design strategy for GT or MT, the brand believes in telling stories about the product and recipes which have evolved over centuries. Paper Boat remains on the hunt for great design and ideas that talk to consumers. Paper Boat, recently has evolved as one of India's favourite drinks.
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Jun 9, 2021 — 11 min read Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paper Boat. India is a land of diversity. This variance extends to language, culture, food, attire, and whatnot.
artnlight Paper Boat, drinks and memories
Paper Boat Drinks new film, executed in the 3D Animation format takes imagination to the next level by representing a little paper boat as a beacon of hope. In the advertisement of Paper Boat Drinks, a little paper boat represents consciousness and hope. A captain of a ship makes a little paper boat and sends it to partake its journey.
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Paper Boat: Drinks and Memories Campaign details. Brand owner: Hector Beverages Pvt. Ltd.Lead agency: MullenLowe Lintas GroupBrand: Paper BoatCountry: IndiaIndustry Fruit & vegetable juicesMedia: Newspapers, Online video, Product sampling, Radio, TelevisionBudget: 1 - 3 million Executive summary. This is a tale of how a small, unknown beverage brand rekindled the love for traditional drinks.
artnlight Paper Boat, drinks and memories
PaperBoat - drinks and memories categories: Desserts, Kid Friendly, Product Review & Collaborations, Sweet Nothings / Desserts If you ask me what season do we usually get guavas (amrud/ peru)…I'd be a little lost. I am not sure! Probably that's a perk of growing up in a city like Mumbai…my home.
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Oct 7, 2018 During my visits to the local tea stall during my office breaks, I recently came across the new product line of Paper Boat — Chikki and Aam Papad. Paper Boat — Aam Papad.
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Paper Boat, Bangalore, India. 363,255 likes · 396 talking about this · 261 were here. Why Paper Boat? We remind you of the days gone by and bring them.
artnlight Paper Boat, drinks and memories
Paper Boat offers a range of fruit based ethnic drinks such as Jal Jeera, Aam Panna, Aam Ras, Alphonso Aam, Jamun Kala Khatta, Chilli Guava, Nimbu Pani, Kokum, Neer More, Kanji, Sugarcane juice, Lychee Ras, Apple and Orange. [15] It also has a range of milk based beverages including Neer More, Butter Milk, Badam Milk and Thandai. [15]
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Paper Boat presents Hope, the Boat 5,288,559 views 7 years ago Come, join the journey of Hope, a small, humble paper boat that carries all of our dreams and dearest aspirations over the.